The Big Carrot

Six computer animated videos for The Big Carrot - Toronto's one-stop-shop for organic, non-GMO, local, fair-trade and sustainable foods. We developed this series in an effort to help customers understand their unique in-store colour coding system - so they can stick to their morals easily.

The introductory sequence is similar for each category, connecting the videos as a series. You want organic? Non-GMO? These fun videos show you what to look for.